Veracity Trust Network

Only Humans.

Veracity ensures ‘only humans’ in your online processes

Bad bots continue to consume resources and overwhelm organisations, accounting for at least a quarter of all internet traffic.
As bots get more sophisticated the likelihood of them evading perimeter checks and getting into online processes becomes ever greater.
And allowing bad bots into your online processes is never good!

Bad bots in your processes can lead to:

  • Loss of revenue, associated with fraud, account takeover, downtime, performance degradation and more.
  • Increased operational expense, including infrastructure costs, authentication expenses, and the people cost of the time spent on bot mitigation.
  • Regulatory penalties, with huge fines imposed on organisations for breaches of, for example, GDPR or AML regulations.
  • The intangible (and sometimes tangible) damage to brand reputation, resulting from negative publicity and loss of customer confidence.

Veracity provides the ability to detect and defend against sophisticated bot attacks, reduce friction and improve customer experience.

Veracity makes sure that ‘only humans’ are in your critical online business processes. Is it really that particular human or is it a very clever AI-generated bot pretending to be that particular human? Veracity will check.

A solution built on solid foundations preventing ad fraud

Veracity is a rapidly maturing solution that meets the needs of small organisations with a single application as well as large enterprises with hundreds of them. The creators of Veracity previously specialised in ad fraud and now see the need to expand the offering to support customers from other market sectors including security, financial crime, financial services, crypto, and e-commerce.

We recognise that protecting against a range of attacks – protecting web applications, mobile apps, and APIs; and leveraging machine learning – have all become ‘must-haves’. Veracity is designed to keep up with ever-evolving attacks, offer a range of reporting options, and enable human end-customers to transact business with little friction or frustration.

Constantly evolving to meet new threats

Veracity detects and deters the most sophisticated bots, engaging in an ongoing game of one-upmanship. While basic bots can be blocked by most defences, more-sophisticated bots use a multitude of techniques to mimic human behaviour and subvert detection. The criminal gangs involved tweak their bots when they encounter solutions like Veracity, forcing us to continually adapt and instigate defences that thwart bots, confuse their instigators, and increase the cost of the attack to the point where it’s no longer worth it.

Veracity demonstrates our continual research and innovation on bot threats. New bot threats arrive regularly, and we need to stay on top of new attacks and techniques, share trend and threat information, and identify potential new product enhancements to defend against new threats.

Low friction integration

Available as a plug-in service, Veracity is designed to be deployed in minutes and will easily integrate with other core tools that are used by organisations in the security, financial crime, crypto, and e-commerce market sectors.

Why Veracity?

Veracity’s AI-powered bot detection engine detects and blocks automated threats in real time, protecting customer data and reducing the risk of a data breach, without you having to think about it.

Online businesses tell us that they are switching to specialised bot mitigation solutions like Veracity because current WAF (web application firewalls)/in-house solutions have severe limitations that advanced bots can bypass, such as:

  • Don’t protect all endpoints, including mobile apps
  • Fail to protect against malicious Ajax calls
  • Are not compatible with all infrastructures and does not integrate well with multi-cloud and multi-CDN setups
  • Requiring customers to manage CAPTCHA display themselves because the SDKs don’t support third-party networking libraries

Sector Solutions for:

  • Fraud and Financial Crime
  • eCommerce
  • Financial services
  • Payment systems
  • Crypto
  • Ad Tech

Protecting:

  • Online advertising spend
  • Account takeover
  • Fake account creation
  • Flash sales
  • And much more….

Channels to Market:

  • As a SaaS product
  • By direct engagement with Enterprise organisations
  • With complementary partners as part of their solutions

Onboarding

Our streamlined onboarding process has been designed to minimise your time to protection.

Available as a plug-in service, Veracity is easy to implement, highly effective in stopping non-humans gaining access to your websites and does not compromise the user experience. It lives within your ecosystem as a component in your anti-fraud stack to sift out the bots from the humans quickly, effectively and without compromise.

At VTN we believe that ‘proof of humanity’ in the transaction is a more certain and consistent approach to building trust in the digital world, rather than engaging in a never-ending war of ‘bot-detection’ attrition – with the criminal actors and bots often one step ahead.

According to martechseries.com losses due to digital advertising fraud alone were estimated to be $35 billion globally in 2020, with indirect economic and social costs push the total closer to $40 billion. Furthermore, they report that losses from digital advertising fraud have overtaken global annual credit card fraud ($27 billion).

Digital advertising fraud is a low risk / high profit crime, and this is what makes it so attractive to fraudsters. The proceeds often fund organised crime such as child sex exploitation, modern slavery, and human trafficking. At VTN we believe that there are significant benefits to be gained in reducing the economic, technical, and societal impacts of digital advertising fraud.

Leadership Team

Nigel Bridges

Chief Executive Officer

Nigel is an experienced executive and advisor with a successful track record of growing technology businesses internationally. He has worked at senior leadership level in both larger corporates and SMEs; and has been the CEO of a number of high-growth technology and services companies, transforming them through a clear agreed strategy, designing and delivering robust sales, delivery and operational processes to provide the platform for transformation and growth.

Mike Townend

Chief Marketing Officer

Mike’s focus is on the strategic marketing and business development aspects of technology-focused businesses. He has held senior management roles with software and professional services organisations globally, with the common themes of industry marketing strategy, proposition building, and developing and managing networks of business partners.

Stewart Boutcher

Chief Technology Officer

Stewart has experience of working within digital agencies and enterprise clients since 1995 at project manager and board level; leading the delivery of coherent, measured digital strategies to effect organisational change and enable cohesive digital communications, focused on effective user engagement strategies through big data, solid machine learning & data.

John Farthing

Chief Financial Officer

John qualified as a Chartered Accountant in 1988 following which he moved into stockbroking, gaining significant experience with start-ups and smaller company PLCs. Highly connected in the City and with experience acting for both UK listed as well as private companies, John is responsible for all financial aspects of the organisation. John is also a Fellow of the Chartered Institute for Securities & Investment and a Liveryman of the Worshipful Company of World Traders.

About Veracity Trust Network

Veracity Trust Network (VTN) is a Beaconsoft Ltd initiative that has evolved from the company’s Beacon digital marketing software platform and their experience of developing unique technology to detect and block invalid web traffic.

VTN exists as a consortium of business, technical and academic leaders and organisations with the expertise and desire to reduce online fraud and consequently the devastating societal and economic impacts that it causes.

Backed by patent and other IP, the VTN approach was originally devised and confirmed through a grant from InnovateUK. The innovative approach behind VTN was subsequently recognised in 2020 by Tech Nation as one of the 16 innovative AI companies in the UK to watch and has recently won the Tech Nation Rising Stars 3.0 Cyber Award 2021.

Partners

Beacon

Beaconsoft

Beaconsoft created Beacon, a digital campaign intelligence platform that is easy-to-use and presents real-time information based on data you can trust. It empowers marketers to accurately measure campaign results, take back control of their digital spend, and get a better ROI on their campaigns.

University of Huddersfield

University of Huddersfield provides VTN with academic rigour and focuses on the applications of mathematics and data science to problems of industrial and societal relevance.

Z/Yen

Z/Yen is the City of London’s leading commercial think-tank. Z/Yen was founded in 1994 to promote societal advance through better finance and technology. Z/Yen brings significant blockchain expertise to Veracity Trust Network.

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