Veracity stops bots from seeing and interacting with your PPC and Facebook ads and its fully automated, so you can sit back and simply enjoy the higher return on ad spend.
Customer acquisition costs are significant
Customer acquisition costs are one of the biggest lines in the budget for many businesses like yours. Research from the Marketing Sherpa E commerce Study shows that ecommerce brands spend 29-57% of their budget on paid search.
The shocking truth about fake clicks
Most advertisers know how to optimise their campaigns for optimal performance, but overlook the main culprit of wasted ad spend – click fraud, also known as ad fraud and fake clicks. Around 40% of Facebook ad clicks and impressions are fake, meaning they are made by bots, not humans. And 18% of clicks on Google PPC spend are also being made by bots.
And the best bit? Veracity does all the work
It’s so easy to get started using Veracity to protect your paid campaigns. Once it’s connected and working its magic, you can sit back knowing Veracity is always on, monitoring your traffic and protecting your ads against dubious clicks and impressions.
How to get started
As a first step, contact us so we can have a look at how much of your traffic is currently fraudulent and calculate the ROI from using Veracity. For some clients, we’ve seen it as high as 66% on Facebook
Trusted by brands, loved by agencies
Veracity is an award-winning technology platform recognised in the industry as a champion for transparent and accurate marketing data you can trust.