It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.
With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.
Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.
The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.
Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.
To those of you who managed to make it along to our Leeds Digital Festival event on Wednesday 24th April, thank you! We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the […]
Getting your social content strategy right is vital for visitor engagement.
Did you know I have 15 seconds to catch your interest long enough for you to decide if you want to carry on reading this blog?
You may have the best online content in the world but if you can’t accurately measure your social media KPIs how do you know you’re getting it right?
