Tag Archives: Human visitors

24th May 2023

State of fake traffic in 2023

If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.

According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.

Industry insight
25th Apr 2022

Building Human Communications that matter

The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.

Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.

Digital marketing