Strange spikes in audience visits, traffic coming from unusual geographic locations, or high bounce rates, are often signs there’s something more going on than just a poor landing page experience or mismatch between ad copy and webpage content.
Tag Archives: Bounce rate
What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.
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