A marketing insight – what is it and why should it be of importance to your business and a key part of any promotional strategy?
At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy.
No-one working in marketing should need to be told about the importance of having a digital marketing strategy – it’s the map on which all campaigns and customer journeys should be marked upon.
But a surprisingly large number of businesses don’t bother with a marketing plan at all and certainly not one which focuses on how they use social media to create an effective digital marketing strategy.
One of the biggest challenges budding marketers face is finding ways to track and measure their success through digital marketing measurement.
Whether you’re keeping track of marketing for your own businesses, or your client’s, you need to be able to see where you’re making gains, and where you should scale back.
One of the most important ways to ensure marketing campaign success is to understand the visitor journey from email to website.
Anyone working in marketing knows that content is king, your message is what sells your business and the various digital channels you use is how you get that in front of your desired audience.
So What Are Bot Clicks? At its simplest, a bot click is when a script or software program using an auto bot commands information from a website link in the same way a human clicking on a link with their mouse would do.
Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.
Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Veracity, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]
You’ve just run what you think was your most successful advertising event ever but how do you actually measure marketing campaign success?
To those of you who managed to make it along to our Leeds Digital Festival event on Wednesday 24th April, thank you! We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the […]
Any business worth its salt knows that the key to generating sales is through good advertising – but what makes a successful marketing campaign?
A successful marketing campaign can spark new interest in your business and increase your sales, donations, and impact. Priority one is to establish how you’re going to determine its success – i.e. what is the goal for your campaign.
If you’re a digital marketer or promote your business/brand online, there’s a good chance you’ve already ventured into the world of link shorteners.
Shorter URLs save space, taking up far less room on marketing communications and making everything look a little tidier, but there’s more to it than that. Many tools on the market also enable users to track short URLs for better measurement of marketing activities.
There was great rock song a few years back by the band James. Admittedly Born of Frustration was more to do with relationships than social media but the sentiment stayed with us and resonated more in our experiences when running a digital agency over the past few years.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
