Tag Archives: fraud

7th Sep 2023

The potential for AI in the UK

With machine learning – and the looming disruptive potential of quantum computing on the horizon – where are we with AI in the UK?

We have seen huge breakthroughs in the use and application of artificial intelligence in recent years but there are also major concerns about its future impact – witness the current SAG-AFTRA and Writers Guild of America strike, which is partially about wanting regulations for how AI content can be used.

Industry insight
10th Jul 2023

Steps to take for Cyber Security Protection

Cyber security protection needn’t be a daunting challenge for any business but it’s certainly one all should be getting to grips with.

The recent exposure of vulnerabilities at the BBC, British Airways, Aer Lingus, Boots the Chemist, and others demonstrated that even the largest organisations can still become victims of cyber crime.

Click fraud, Industry insight
12th Jul 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

Digital marketing